Innovations and the customer expectations both are running in the parallel track and they are contributing to one another. Yes. To meet our new demands, then there is an innovation. Applications ruled the eCommerce business unpredictably nowadays. People use the installed applications in mobile phones and fulfill their needs instantly.
How does the workflow happen?. The developers load the native applications in the app store, users find the respective app and start downloading. Once downloaded, then installation takes place. The app arrived in used form after the acceptance of the permissions. For a single-use, customers need to perform all these activities sequentially without any flaws in intermediate stages.
Till 2015, customers used the applications in the above-listed ways. The evolution of Progressive Web Applications (PWA) in the same year dilutes these activities into the simple and eliminates the middleman like the app store. The developers of the PWAs launch the app by the web link by specifying the URL. Customers can directly use the application from this link easily.
The loss percentage of the users on the consecutive stages of native app installation is 20%. Doing web searches and fulfilling the needs directly from the web itself is the specialized nature of the PWAs. Nowadays, most people hold smartphones and the evolution of PWAs with the directly used nature increases the customer base unexpectedly.
The following business stats about PWAs convey the necessities for the future business.
Upon the basis of the statistics, many of the organizations concentrate on the Progressive Web Application development in addition to the native app development. One of the experienced app development players in the market namely Uplogic understands the need for progressive web app development services to meet the future demands and delivers the PWAs to the business peoples.
This blog illustrates the impact of the PWAs in the future on demand business, how the existing tech-stack redefines its structure, wide comparisons between the native and PWAs, and the tips from the better progressive web application development company say Uplogic in detail.
Attracting the various audiences on the mobile web and staying in the top-rank are the major objectives of the players in the on demand business. The success stories of giant companies like Walmart, Twitter, Trivago, etc. find that the inclusion of PWAs allows the merchants to gain a high conversion rate and are satisfied with the app-like experience in the web browsers.
The major intention from the customer side is to have the best shopping experience while they landed on an eCommerce page. The analysis of the traffic from this landing shows that mobile traffic is 60% more than desktop traffic.
Contradictory, the conversion rate is observed to be 16%. Boost up of the conversion rate and growth of the revenue are the important considerations of eCommerce website owners in the future coming years.
Hence, they are in need of changing the practices with the adoption of PWAs and stay ahead in the competitive market. This is termed as the starting point of the M-commerce journey. Bridging the gap between mobile users and desktop conversion is the present concern for business peoples.
PWAs play a major role in filling those gaps effectively by delivering the convenience shopping experience to web users. Direct deployment to the servers, accessing by the URLs, and getting the top index by search engines are the specialized things of PWAs that make your business getting better revenue than the desktop store. The following features of PWAs assured the guarantee of high-revenue.
The first and foremost beneficiary thing from PWAs is the improved adoption rate. The installation in the home screen of the mobiles and the direct access via URL provide high-convenience to the users. Though the installation is on the home screen, the operation is the same as the native apps and holds the necessary capabilities for enhancing the user experience.
The surprising nature of PWAs is the automatic update in the background itself and this makes the customers always use the updated version or the recent contents.
Grabbing the attention of the customers towards your business is an important thing. Sending the notifications regarding product promotions is the major need for the business. While the user visiting the page, email-based login, and the allowance of push notifications through emails make the business peoples promote the products easily.
Developing mobile apps consume the investment cost related to the platforms Android, iOS, and Windows10. The cost spent on maintenance also adds to the financial burden to the business peoples. Opting PWAs is the right solution for the reduction of investment costs.
The uniqueness in operation such that serving the customer needs from the single platform web, and maintaining by the qualified single team reduces the cost and time effectively.
Providing the high-convenience experience to the users is fairly responsible for the increase of conversion rate. Right from the loading to the disk space utilization, PWAs hold their impacts on each stage and this eliminates the frustrations observed from the online store. Hence, the number of customers landed on the website is more and thus the conversion rate also improved.
On the basis of the above-said metrics, the PWAs hold their effectiveness and hence many of the companies focus on the PWA development. Uplogic understood this situation clearly and started developing PWAs for the new requests and the existing web-stores. Being the experienced player in the market, the pinpoints are shared with you on PWAs.
Redefining Suggestions from Uplogic to Existing Tech Stack on the base of PWA Development
Built on a website using the web-based tools and the app-like interactions with the users is the specialized thing of PWAs to meet up the future customer demands in the market. This section highlights the redefining practices from the Uplogic to the existing web online stores.
Act as the perfect mid role on these two terms is one of the suggestions from the Uplogic. Keeping the visitor traffic from the mobile devices is high, but the conversion rate from the desktop is low leads to the shopping performance being slow.
Hence, redefining the structure with the suitable PWAs in such a way that the valuing the potential customers on mobile devices and supporting the new customers with the URL itself makes you play a mid-ole on increasing mobile traffic and the conversion rate too.
Mobile user’s growth is unpredictable in future years and hence the mobile-based access of your website is more. But, the poor mobile network and more space occupation cause delays in the loading process.
With the inclusion of PWAs, the native app support on the website provides the benefits of low-data consumption, fast loading for the new users. E.g. Twitter lite, The progressive nature of this application consumes 600KB for the first time users and loads further instantly.
Online stores relied based on websites and their reach to mobile users. Providing the bridge to the users of the native app and the web platform is a challenging task for the existing tech-stack-based business.
Replacing or redefining the structure with the progressive practices shows the convenient mobile presence for both the users. Segregating the first-time visitors and repeatable customers by the lending practices as well as providing the mobile app-based experiences increase the conversion rate adversely.
The major key find from the redefining practices is conversion rate improvement against the mobile traffic, poor network, and the inconvenient website. While coming into the B2B framework, the differences between native and PWAs utilization are to be understood. Keep reading to know this.
Observations from Uplogic by Utilizing PWA and Native App on B2B Scenario
Playing a mid-role between the mobile applications and mobile websites, the PWAs fill the need for digital stores for the eCommerce business. The PWAs act as the perfect role of problem solver and provide solutions to issues like restricted data access, slow mobile network, and more occupancy in mobile space. Etc.
Alternatively, the native apps can be built by the programming language to support Android, iOS, and web users. Having the nature of the utilization of the in-built features of mobile devices such as GPS, camera, the native apps are the prominent choices for providing seamless functionality to the users.
Accessible in an easy way is the important one for PWAs such that the removal of the need of the app store makes the user launch the application from the URLs attract easily compared to the native apps. On looking globally, around 25% of the mobile users uninstall the applications to acquire storage space. In this aspect, PWAs play an attractive role.
The count value of the internet accessed by mobile devices is observed as 3.7 billion. Considering this count as the base, the PWAs with the capability of HTML support increases the profit value compared to native apps.
Less Development cost is fairly an important metric for this much reach for PWAs since the development is made only based on web platforms rather than app stores and android platforms.
Now, You are aware of the metrics of PWAs compared to the native apps. The instances of when PWAs preferred over native apps are important for B2B peoples and they are listed in the following sections.
To meet the requirement of reaching more users within a short period, PWAs are the ideal since these are easy to use and shared by the URL itself.
Budget Constraints demand PWAs over native apps. The development of native apps includes the cost for the platform and associated premises that lead to more. Comparatively, the budget spent on PWAs is low and hence these are the ultimate choices for B2B peoples.
Less Interaction with the device in-built features highly attracts the use of PWAs over native apps. But, this one is the contradictory instant. Suppose if you provide the service to the user by the interaction means, then your demand is the customer’s photo or location. During that period, native apps are the ultimate choices.
The two scenarios are the observations from Uplogic to use PWAs such as the need for extending the customer base with the minimum effort (already having native apps) and the launch of new applications. In these scenarios, PWAs can be the better choice and now it’s the time to look at tips needed for providing app-like experience to the web users.
Tips from Uplogic to Acquire Best Progressive Web Application and provide App-Like Experience to the Web User
Uplogic, a prominent player in the mobile app development industry and brings developments into new heights by focusing on PWAs development. To make the PWAs the favorite choices for users and the developers, here are some of the tips that are highlighted.
Instant opening even in the poor network connectivity is the ultimate success for PWAs. Hence, Uplogic encourages the developers to focus on the speed of the page load by implementing the cache-first approach in the app development process. The optimization of huge information while page loading ensures the minimization of time is below 2 secs compared to native apps. This makes more user engagement easily.
While working in the server-landed applications, the switch over from one screen to the next is slow and it makes the impression on users like the web-app is unresponsive. To resolve this issue, the developer from Uplogic focuses on the use of skeleton screens for the guidance of the users. This type of screens provides identical appearances and it introduces the difficulties in the identification of transition differences.
The final one related to the promotion and revenue stream expansion. Since the PWAs use and sharing are based on URL, the tip of Uplogic is to integrate the ‘share’ button in PWAs while it starts utilization. Hence, copying the URLs in the clipboards of the next set of users and spreading across social media assure the arrival of new customers and increase the revenue considerably.
Way Forward
Finally, come to an end. On getting higher user engagement, a huge customer base, and revenue growth against future demands, PWAs are the ultimate choices for the B2B peoples over the native apps.
This blog enlightens the aspects of PWAs across various stages and the role of Uplogic on PWA development. Need PWAs for the improvement of existing tech-stack, drop down your ideas in [email protected] by filling the below application.
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I am working as a Senior product developer at Uplogic Technologies Pvt Ltd. Uplogic Technologies is a leading producer of mobile and web app development solutions in the market. We have delivered web and mobile app solutions for numerous clients comes across the world.
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